What does an iceberg have to do with generating more sales?

At first glance of the iceberg we can see that it is a big chunk of ice floating on water and has nothing to do with generating more sales…unless maybe you are in the business of selling glacier water. 

What our first glance fails to see is that there is a larger chunk of ice below the surface of the water that is even more wonderous, yet potentially dangerous.  It is this exact unseen larger chunk of ice below the water that went unnoticed and made that fatal impact and gaping dent along the side of the Titanic.

So what does this have to do with generating more sales?

Continuing with the iceberg metaphor, generating more sales is really the iceberg that is floating in the water that we can clearly see.  Generating more sales is our clear goal and what we want to achieve in our business.

But deep below in the ocean where we can’t see or isn’t apparent to us, is the iceberg that represents  a series of other issues that need to be addressed in order to generate more sales.  It is these issues that companies must address in order to achieve their clear goal of generating more sales.  This is what being a Master Entrepreneur is; being strategic and proactive about generating sales.

So no matter how great your lead generating strategies are, or how excellent your advertising campaign is, there could be some other issues affecting your sales or missed opportunities for generating even more sales.  It is in your best interest to look deep inside your business to identify and resolve these issues that are not apparent.

What are some of these issues?  Here are some to get you thinking:

• Your impolite and rude receptionist who is pushing customers away
• You provide poor customer service
• You have an overally aggressive salesperson
• Poor and shabby product or service quality
• Little or no after sales service

There are other issues as well that are hidden deep in your business that must be identified and resolved.  But once you take the effort to proactively “face reality” by identifing and correcting these issues, it will significantly impact and support your efforts of generating more sales. 

And it is at this moment that the iceberg that you see floating in the water will become even more wonderous, beautiful and apparent in generating more sales.

To your success,                                                                                       

Chris

Copyright 2009 Chris Castillo

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Chris Castillo is an entrepreneur, speaker and consultant.  Chris Castillo is Founder and CEO of Master Entrepreneur International Inc., a business coaching & education company.   To learn more about Master Entrepreneur products & services, visit www.masterentrepreneur.com.  “Master Entrepreneur” is a registered trademark.